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Lion's Choice is a Saint Louis-based fast casual restaurant chain specializing in roast beef sandwiches. The company is owned by a small St. Louis-based private equity firm. The first store opened in Ballwin, Missouri in 1967, under the name Brittany Beef, for a short while, and then Red Lion Beef House. There are 23 locations in Missouri, all of which are in or near Greater Saint Louis. 〔(Locations )〕 Lion's Choice's marketing specialization is serving "lean beef that is slow-roasted in the restaurant and is sliced fresh for each sandwich ordered." Valley Beef, Choice Foods LLC and Lionhearts Inc are all franchisees of Lion's Choice. The restaurant has sponsored a number of charities and teams, such as Shamrocks Against Dystrophy, the St. Louis County Library Reading Club, the MS 150 Bike Tour, and Trailnet. It was the Missouri state winner for the National Restaurant Association's Restaurant Neighbor Award in 2006. and was named Best Fast Food by the Riverfront Times. Because of its specialization in roast beef, Arby's is considered Lion's Choice's direct competition. The company has developed a cult-like following from some customers in the St. Louis market. Since the purchase of the chain by a small private-equity firm from the original founders, it has been involved in much litigation with its largest franchisee that has been reported by the St. Louis media. ==References== 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Lion's Choice」の詳細全文を読む スポンサード リンク
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